The AWS Outage Means You Need More Cloud, Not Less

Unless you were off the grid this past Tuesday, you were likely affected by Amazon’s massive S3 outage. Thousands of websites and applications lost functionality or went completely offline. Even with a 99.99% availability, Amazon can cost its customers millions in lost revenue and productivity during an outage.

The outage isn’t a sign that companies are foolish to use public cloud services. In fact, it’s a sign of the opposite. You’re only a victim of a cloud outage if you don’t have enough cloud.

Public cloud providers like Amazon, Google and Microsoft offer better features, services, geo-footprint, pricing and reliability than building and maintaining your own datacenter. Betting on all three (not just one) of these cloud providers gives you better choice, flexibility and reliability.

Cloud providers boast “three nines” or “four nines” uptime. That means that every year you can expect roughly 1-10 hours of outage. And because major cloud providers run independently, their uptimes as a pooled resource would get you into the “nine nines” or even “ten nines” levels (meaning you’d be measuring your annual outages in milliseconds, not hours).

That’s the idea behind a true multi-cloud strategy. Instead of operating multiple, independent cloud environments—with each subject to failure—you need to pool multiple cloud providers into a single resource and measure the performance and reliability of the pooled resource.

Enterprises need to be powered by a combination of their current IT investments and all the major cloud providers—without any silos. Being able to deploy to a single environment is easy, but that still leaves you vulnerable. Enterprises need to deploy to, from and across multiple environments so when the next eventual outage occurs, the other providers are in place to support the business.

This advocacy isn’t theoretical. This is something that can be done right now, and something Apcera has been doing for years.

The cloud will power your business in the future, if it isn’t already. And cloud providers will continue to have outages. If outages affect your business, you need to embrace the clouds even more with a true multi-cloud strategy.